Perfume is Pleasure

What a riot! Just when we were supposed to fade from a long day of lectures, out comes the exuberant Jeanine Recckio, founder of Mirror Mirror Imagination Group. She’s a double espresso, the world’s only beauty futurologist. Jeanine brought us Jessica Simpson’s lick-able scents based on her work in the porn industry. That’s Recckio’s work, not Simpsons’. And by work, I mean…oh dear! Hope you are OK with all of this. Too late to leave the room and no time for seatbelt fastening.

Virtual air, augmented reality, clouds, non-moments, fresh air for sale in fragrance-free zones. Bubble-ologists. Anti-aging flavors. Time-release fragrance injected under the skin and programmed for future delivery. Emotional engineering, sexology, digital pheromones, heterosexual and homosexual fragrances now in clinical trial. Scents to extend the benefits of a three-hour nap so you get the eight-hours of rest you wanted. Living, breathing and scented wall-space. Fragranced germ warfare. Fabrics with ceramic polyesters to generate emotion while regulating sweat. iPod scent play lists. Endorphin-branding.

We all knew the developments mentioned above were on their way before attending Fragrance Business 2008, didn’t we? Oh wait, Jeanine corrects us, we are not talking futures; many of these unbelievable technologies are already in use. Tell us more, Jeanine. A guest post on Perfume is Pleasure?